Specialist, Social Media Content Creator

Location: Lagos

Job Summary

To develop, create, manage, and publish engaging digital content across the Company's social media platforms in line with brand, marketing, and business objectives.

• To drive audience engagement, brand awareness, customer interaction, and digital community growth through compelling and relevant content.

• To create, curate, and optimize multimedia content including text, graphics, images, short-form videos, campaigns, and storytelling content for all social and digital platforms.

Roles & Responsibilities

Operational

• Develop digital storytelling content aligned with the Company's marketing and communication objectives.

• Create engaging and high-quality content for social media platforms.

• Plan and maintain content calendars.

• Collaborate with designers, videographers, and the creative agency

• Monitor social media trends and competitor activities.

• Coordinate digital campaigns, launches, and promotions.

• Create real-time content coverage for events and activations.

• Ensure compliance with brand guidelines and communication standards.

• Track and report content performance metrics.

• Conduct social media audits and recommend improvements.

• Support influencer and partnership initiatives.

• Deliver high-quality content within agreed timelines.

• Maintain organized archives of digital assets and content.

Education & Experience

Minimum of 4 years of relevant experience in social media management, digital marketing, content creation, or related fields.

• Demonstrated experience managing corporate or brand social media accounts.

• Strong portfolio showcasing content creation and campaign execution.

• Experience using social media analytics and reporting tools.

• First degree in any discipline.

Required Capabilities

Knowledge

• Strong understanding of social media platforms, trends, algorithms, and best practices.

• Knowledge of digital marketing principles and content strategy development.

• Understanding of audience engagement techniques and online community management.

• Working knowledge of graphic design and video editing applications.

Skills

• Excellent content writing, editing, and proofreading skills.

• Strong communication and interpersonal skills.

• Creative thinking and storytelling abilities.

• Strong organizational and time management skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

Behavior

• Outstanding work ethic, character, integrity, and professionalism.

• Highly creative, proactive, and results-oriented.

Advert Close Date: 30th June 2026